At HeyGen, I managed all social media platforms, successfully growing LinkedIn, Facebook Page and Facebook Group (22K), YouTube channel (20K), and Instagram to over 28K followers. My responsibilities included product marketing, creating compelling webpage copy, community management, podcast moderation, and influencer outreach to enhance brand visibility. I also wrote several successful case studies and led campaigns and strategic content, including a LinkedIn page expansion to 39K followers and a significant increase in Instagram followers (22K), demonstrating effective social media growth and audience engagement strategies.
